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The Importance of Design Thinking and Testing Ideas Before Launch: Learning from Industry Examples
Stanford's Design Thinking Process In the fast-paced world of product development, the ability to innovate successfully depends on...
Olga Pilawka
Mar 235 min read
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Why Early Customer Profiles Are Not Ideal Customer Profiles — And Why Generic Personas Fail
In the fast-paced world of startups and digital innovation, businesses often confuse their earliest customers with their ideal ones. This...
Olga Pilawka
Feb 233 min read
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The Growing Energy Demands of AI and IT Solutions: Challenges and Potential Solutions- Microsoft's Nuclear Reactor Use Cas
Microsoft's nuclear reactor as a solution for increasing power's demand for AI and IT solutions? Not so long ago, I encountered a...
Olga Pilawka
Feb 99 min read
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Types of Strategy: Insights from Michael Porter and Other Scholars
Strategy is a fundamental aspect of business and organizational success. It provides direction, competitive advantage, and long-term...
Olga Pilawka
Feb 24 min read
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Why Starting with a Beachhead Segment is the Secret to Product Strategy Success
Launching a product in today’s crowded marketplace can feel like an uphill battle. Companies are often tempted to go big from the start,...
Olga Pilawka
Jan 255 min read
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What is a North Star Metric and OKRs: A Comprehensive Guide for On-Prem IT Products
In the ever-evolving landscape of IT products, particularly in the on-premises (on-prem) domain, staying focused on growth and customer...
Olga Pilawka
Jan 185 min read
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Building a Successful Go-To-Market Strategy: Insider Tips
In the world of building IT products, one of the key factors that can make or break a product's success is the go-to-market strategy. A...
Olga Pilawka
Jan 182 min read
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Maximizing Product Success: Strategies for IT Executives
In the dynamic world of IT products, the success of a product rests heavily on the shoulders of IT executives who play a crucial role in...
Olga Pilawka
Jan 182 min read
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Finance for Product Managers: Key Concepts and Strategies
In the world of product management, having a solid grasp of finance is crucial for making informed decisions that drive success....
Olga Pilawka
Jan 182 min read
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